Business owners and marketing agencies have been trying to figure this out for years. Google gave some insight into this a few years ago when they started talking about E.A.T. which means Expertise, Authoritativeness and Trustworthiness. I have linked the article from Search Engine Journal they did talking about this in 2021. At that time, John Mueller addressed the issue of quality content to explain that it’s more than just text. “When it comes to the quality of the content, we don’t mean like just the text of your articles. It’s really the quality of your overall website. And that includes everything from the layout to the design.”
Now more than ever, Google places a huge emphasis on E.A.T. Quality SEO content is essential for businesses to rank higher in SERP rankings. In fact, creating quality content that meets the standards of Google’s E.A.T principles has become an important factor in determining how well business websites are ranked by search engines.
For any company looking to stand out from their competition and increase visibility on the web, it is essential to have high-quality SEO content that meets Google’s standards. This means that when writing content or blog posts for your website, you must ensure accuracy with facts and figures as well as reflect an authoritative tone in order to demonstrate trustworthiness to your readers.
Recently, Google has decided to add another E to the acronym and we now have E.E.A.T – Experience, Expertise, Authoritativeness, and Trustworthiness. You also have to add page quality into the equation. These are just some of the things you will need to know and put into your site to make a difference.
If you are a business owner, you know you must continue to train and keep up with changes inside your industry. As an agency owner, I am committed to providing quality services to my clients and helping them grow their businesses which is why I have been working with Lane Houk and The Marketing Center of Excellence. Here is the article 8 Strategies for Demonstrating Experience and Establishing Trust on the Marketing Center’s website discussing the importance of E.E.A.T.
Once you’ve read the article, it will become clear that there is a lot more to E.E.A.T than most business owners can reasonably take on themselves. Most will realize they don’t have the enormous amount of time that it takes to research and write content. Let alone to do it consistently and without their business suffering for lack of time to actually run the business.
That is why it is important to find a quality agency to work with. This type of content takes lots of research, time and creativity and, done right, costs money. It’s hard to build a million dollar business on a shoestring budget. Make the investment into yourself and your business for the betterment of your customers. You won’t regret it.
Here is a great quote from a Hall of Famer
“If you’re going to play at all, you’re out to win. Baseball, board games, Jeopardy, I hate to lose.” – Derek Jeter
About the Author:
Richard Burnham is the controlling partner of The Salt Net Marketing & Consulting agency and has over six years in the industry. He has worked with large and small companies across different industries. Richard’s background includes automotive manufacturing, management, auditing, policy and procedures, purchasing, consulting and marketing strategies. Richard has served on several chamber committees and continues to be an ambassador for small businesses. As a marketing strategist he speaks to business owners to help educate them on the importance of quality marketing and how they can grow their business.
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