The Power of AI Tools in Content Creation: Finding the Right Balance Between Efficiency and Creativity

There’s a lot of talk these days about the impact that AI tools will have on online content creation, and whether or not search engines like Google will penalize sites that use them. One AI tool that’s been generating a lot of buzz lately is ChatGPT, which can be really helpful for content writing – as long as you provide it with the right prompts and information. It’s worth noting that while these tools can certainly help with writer’s block, generating social posts, topic ideas, and conducting research, they can only produce quality content if you put in the effort to ensure that the prompts you provide are relevant and accurate.

I personally don’t believe that using AI tools will necessarily result in penalties from search engines, as long as you take the time to verify your statistics, quotes, and links to authoritative sources. At the end of the day, it’s important to remember that AI tools are just that – tools. They can be incredibly useful for saving time and generating high-quality content for blogs, social media, ebooks, and websites, and they can even assist with tasks like writing video scripts, speeches, and book sections. However, it’s still up to us as writers to use these tools responsibly, and to ensure that we’re adding our own unique voice and perspective to the content we produce.

In my opinion, AI tools like ChatGPT have the potential to be hugely beneficial for businesses, as long as we approach them with an open mind and a willingness to learn and adapt. Google even has its own AI tool and introduced BARD to the world in competition with ChatGPT to provide another AI platform for us to use. You can check them both out using the links provided below. Ultimately, it’s all about finding the right balance between AI and human creativity, and using these tools in a way that complements – rather than replaces – our own skills and expertise. And of course, it’s always a good idea to stay on top of any changes to Google’s algorithms and best practices, so that we can continue to create content that performs well in search results.

AI Tool Links:

Google Bard


Here is a link to one of my blog posts on Google’s E.E.A.T. Algorithm

Author: Richard Burnham Marketing Strategist The Salt Net Marketing & Consulting

Richard has worked with some amazing businesses over the last six years and has been able to achieve great results helping them with their marketing. Working together, they have been able to Increase phone calls, drive traffic to websites, optimize business listings, and see tremendous growth in those businesses. Some of the types of businesses he has worked with have been varying kinds of therapists, chiropractors, and mobility dealers, to name a few. Richard has also consulted with restaurants, CPA’s, carpet cleaners and many more service-based businesses within the chamber of commerce. Richard has served both as an ambassador and member of the small business committee within the chamber of commerce. 

If you would like to book a consultation you can contact him by filling out the contact form.

Book a Consultation

Skip to content