Building a Strong Business Foundation Through Strategic Marketing

business-owners-Strategic-Marketing-The-Salt-Net

As business owners, we understand the challenges that come with building and sustaining a successful enterprise, especially during tough times like these. Today, I want to delve into the crucial aspects of marketing, customer acquisition costs, and the significance of a well-thought-out business plan. These elements not only guide decision-making but also play a vital […]

Unlocking the Benefits of Q&A for Your Online Presence

Benefits-to-Q&A-for-building-trust-The-Salt-Net

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. With the majority of consumers turning to the internet to research products and services before making a purchase, it is essential for businesses to establish trust and credibility online. One effective way to achieve this is through the use […]

The Impact of Adding Keywords to Your Business Name on Google Business Profiles

Achieving the top position on Google’s local pack and Maps rankings is a coveted goal for businesses competing in the world of local SEO. To attain that coveted spot, many businesses are willing to experiment with adding keywords to their business names in Google Business Profiles. But what is the real impact of this strategy […]

Crafting a Stellar Blog Post: Essential Elements for Success and crucial component for enhancing your SEO

Incorporating blog posts into your marketing strategy remains a crucial component for enhancing your SEO efforts. In the ever-evolving landscape of digital marketing, one thing remains constant: Google values relevant, high-quality content. Blogging allows you to showcase your expertise, address your audience’s questions and concerns, and provide valuable information that positions your brand as a […]

Marketing Tips for Small Businesses

business woman planning marketing

Launching and managing a small business demands substantial time and effort. While perfecting your offerings, selecting the right sales channels, and researching your target customers are crucial aspects, one vital component often overlooked is marketing. Marketing plays a pivotal role in establishing your brand and generating sales leads for your small business. While working with […]

Content Marketing in 2022

Content Marketing

Are you ready for 2022? It’s a whole new world that we live in compared to even just a couple of years ago. Staying ahead of your competition with content that is relatable and engaging is critical. There is so much information out there and so much pulling at your audience, more than ever before, […]

Marketing that YOU can do for your business

Marketing that you can do for your business

Yes, we are a marketing company that gets paid to do the stuff you either can’t or don’t have time to do yourself, but there are things that you can do (quickly) to help with your marketing. #1: Get your customers talking You probably already have customers that love you but, they’re busy and they […]

Marketing in the Pandemic-Changed Environment

Marketing in the pandemic

The pandemic hit, business got tougher, and you had to do everything you could to reduce spending. We know how hard it has been on business owners and it seems that one of the first places they decide to cut back on spending is marketing. That can, however, be a fatal mistake. If you think […]